东鹏特饮能量剧场,联动《尘封十三载》热剧营销

时间:2023-04-27 15:00:48阅读:83751
国产悬疑剧《尘封十三载》迎来高口碑收官,演技在线、剧情跌宕,豆瓣评分高达8.1,被观众评价为迷雾剧场作品口碑榜TOP3。东鹏特饮作为探案能量伙伴,植入《尘封十三载》,陪伴主角一起追踪迷雾背后的真相。东
  • 安家
  • 剧情 爱情
  • 郝平 王艺哲 梁超 代乐乐 涂凌 杨昆 丁勇岱 董可飞
东鹏特饮能量剧场,联动《尘封十三载》热剧营销
东鹏特饮能量剧场,联动《尘封十三载》热剧营销
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国产悬疑剧《尘封十三载》迎来高口碑收官,演技在线、剧情跌宕,豆瓣评分高达8.1,被观众评价为迷雾剧场作品口碑榜TOP3。东鹏特饮作为探案能量伙伴,植入《尘封十三载》,陪伴主角一起追踪迷雾背后的真相。

东鹏特饮植入《尘封十三载》

实力派演员领衔探案,东鹏特饮联动剧情自然植入

由陈建斌、陈晓领衔主演的师徒街头追凶剧《尘封十三载》一经开播便快速掀起追剧热潮,爱奇艺站内热度不断上升,达到8879,口碑一路走高。同时跨越十三年的尘封悬案、抽丝剥茧的推理过程、创新的双时间叙事结构、师徒合力破案的精神传承,都让《尘封十三载》为观众带来耳目一新的观剧感受。

在剧中,陈建斌、陈晓双双飙戏,实力派演绎师徒街头追凶,东鹏特饮借势植入,在探案过程中为刑警们提供能量支持,陪伴刑警们一起破案追凶,守护正义。恰到好处的场景植入,有效提升了东鹏特饮的品牌形象和曝光度。

东鹏特饮植入《尘封十三载》

在剧外,东鹏特饮还借《尘封十三载》热度在主流内容平台发起“东鹏特饮能量剧场”同框打卡活动,以剧中主演签名照和东鹏特饮为奖品,吸引观众用同框打卡的方式,在剧中寻找东鹏特饮截图合影分享至社交平台。这项活动以互动形式拉近了东鹏特饮与观众的距离,大大提升了品牌好感度,深化了剧中东鹏特饮的存在感。

品牌与剧情双融合,传递拼搏正能量

剧中陈晓饰演的警察陆行知跨越13年双时空追凶,1997年刚刚参加工作便和陈建斌饰演的老刑警卫峥嵘接手一起连环凶杀案,在刑侦技术有限的时代背景下,案子成了悬案。十三年后同样作案手法的案子出现,师徒二人再次联手稽查,使正义得到了伸张。跨越13年的双时空线交叉叙事,既还原了街头追凶的真实感,又集中展示了刑警的荣誉、使命和传承,他们自己对初心的坚持,让冰冷的刑案烘托出了人间烟火气的温暖。

坚持、拼搏、有温度,这些剧中人物塑造的关键词与东鹏特饮的定位和理念不谋而合。剧中刑警坚持熬夜查案追凶的场景,对应上了东鹏特饮抗疲劳、补充能量、挑战极限的属性,同时场景化植入表达“累了困了喝东鹏特饮”的产品定位。而在品牌上,东鹏特饮高喊“醒着拼”的精神,一如剧中师徒二人十三载的坚守,不眠不休。东鹏特饮与《尘封十三载》借势融合,其产品定位和口号都被紧凑的剧情和人物形象一一带出,深刻地传达给观众。

东鹏特饮植入多部热剧

今年以来,东鹏特饮陆续赞助了《他是谁》、《尘封十三载》等悬疑热剧,以高品质内容带动品牌形象提升,与年轻人玩儿在一起。在Z世代逐渐成为主流的消费群体主导下,想要获取更多消费者认可,营销方面也要紧跟年轻人趋势。东鹏特饮不断在影剧植入中探索创新模式,用年轻人喜欢的方式强化品牌记忆,近几年植入《盗墓笔记重启》、《安家》、《亲爱的热爱的》等多种类题材热剧,打造专属年轻人的精品剧集,通过多种营销方式传达一种拼搏的精神,陪伴年轻人“醒着拼”。

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