胡兵电商美学升级迭代引领循环环保新理念
时间:2022-07-26 20:01:03阅读:47275次来源:电影码头 胡兵
恰逢七夕前夕,一致致力于公益扶贫、循环环保理念的胡兵为大家展示了全新直播间,此次以绿色、粉色为主色调的直播间布置风格清新自然,融入乐高拼图元素,也彰显了胡兵深耕内容兴趣电商、倡导一贯以来理念的美学风尚。
深耕内容兴趣电商 构建直播美学赛道
从“中国初代顶流男模”到三十年如一日的“中国绅士”,胡兵的时尚品位和潮流理念一直走在前列,成绩斐然。除了多个领域均令人瞩目,胡兵在电商赛道也依旧保持精益求精。三十年的行业经验让胡兵格外注重质感美学理念,并一直引领着电商审美输出的极限追求,除了短视频内容不断优化、线下活动的多维触达、保持品牌、粉丝沟通的无缝衔接种种努力外,胡兵还坚持输出内容电商、兴趣电商的深耕态度,严苛的从审美角度为网友们带来场景沉浸化的细节展现与选品要求,并不断进行美学升级和生活态度升级与技术革新。
从“二奢领域首场全流程透明直播”在业界首开先例,到灰粉色系“记忆的永恒”主题,再到7月23日的直播大秀中清新自然的绿粉色系,即使是在直播间的方寸天地之间,胡兵也一直致力于展现输出审美、表达观点的业态模式不断升级,除了消费“零顾虑”,在观感上的沉浸也给人带来极大愉悦。对于此次精心打磨的七夕专场场景迭代,胡兵表示,“此次的全新形态一站式直播间就好像一个精美的蛋糕店,每只包像是一个可口美味的蛋糕,我将它送到你们面前。”这样的想法充满艺术感与想象力,也让七夕的专场直播更加令人惊喜和感到甜蜜,给大家带来沉浸式的互动感受,将专属感与仪式感从线上延展至线下。
持续致力扶贫公益 贯彻循环环保理念
值得一提的是,今年是胡兵担任中国扶贫基金会大使两周年。作为中国扶贫基金会大使,胡兵在公益助农上不遗余力的推广宣传,几乎每次的选品均来自中国扶贫基金会善品公社,两年间,不论是石城白莲、盐源苹果、甘南大米、玉露香梨、田东芒果还是其他农产品,这些扶贫商品是胡兵直播间的“常客”。胡兵表示:“中国扶贫基金会善品公社的这个事情我们会一直做下去,可以用微薄力量,帮助更多农户有尊严、可持续的增收,不仅是我对善品公社的承诺,也是对每一位农户和消费者的承诺。”
除了公益助农、尊重时尚与生活美学外,胡兵还多次在电商领域开拓创新,以自己的知名度与影响力扶持中国的年轻设计师,颇有东方绅士风范。此前,胡兵曾建立“巨型中古区”分享有故事有文化内涵的二奢风潮,还建立“第五空间舱”带领网友沉浸式购物,更首次在直播领域开拓元宇宙世界、进行亚洲业界首次跨次元壁直播、开启明星虚拟直播新时代。胡兵还与不少国内年轻一代设计师合作、,推出联名好物、吸引更多关注,向世界彰显中国青年的文化自信、时代责任感,带领年轻化的网友群体共同关注国潮、年轻设计师的行业创新。
同时,胡兵也一直在传递“二手”领域重复利用旧物、“闲置经济”、“循环利用”等绿色消费理念,推崇低碳、循环、共享的绿色生活方式,引流大众追求极致性价比的消费趋势,推动“买二手、用二手”循环利用被越来越多的年轻一代接受,与大众分享品质化、时尚感、健康态的生活理念,充分彰显出优质偶像明星的态度与魅力,相信胡兵未来将会给大家带来更多惊喜,值得期待。
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第03集
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