醉鹅娘映客首秀!30余款酒品降至最低价这份“鹅毛”你薅到了吗?
时间:2020-12-10 13:00:21阅读:57581次来源:电影码头 1/4
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“大雪一杯酒,足以御风寒”,说的就是大雪节气,最适合三五好友围炉饮酒,在醉与微醺的状态中,驱走冬日的严寒。12月7日,大雪当日,映客应景地请来了业界闻名的酒娘子——醉鹅娘,在映客开启直播首秀,以多品类、超低价的葡萄酒、饮品,满足人们围炉畅饮的雅兴。
醉鹅娘首秀,映客直播间酒香正浓
来自南非、睡前小酌一杯就能让所有毛孔都打开的小奶豹;颜值高味道美、堪称酒中“石原里美”的小花束红玫瑰;馋得人口水直流、10颗冰葡萄才能酿出一滴的雪国森林冰葡萄酒;以及走中国风路线、只有0.5度的鹅酿米露;完美还原德国农庄风采、周董婚礼专用黑金露森白葡萄酒.......
第一次亮相映客直播间的醉鹅娘,带来了30多款风格不同的酒类和饮品,向粉丝们展示了她对酒品的绝对专业度与掌控力。每一瓶酒,醉鹅娘都能将它的来历、口感、酿制娓娓道来,把酒的文化、酒的特点和酒的灵魂以风趣、幽默、接地气的方式讲解出来,让听者意犹未尽。
可以说,不管是驰骋酒场多年的酒友,喜欢猎奇的酒类爱好者,还是对酒一知半解的酒界新人,只要走进直播间,就绝对会被牢牢吸引,不下个几单就会觉得自己亏了。
优惠力度超双十一,“薅鹅毛”薅到手软
“这款为圣诞量身定制的热红酒,可以热着喝,1升的量才79元”,“觅觅花园小花束CAVA起泡白葡萄酒,特别适合送给女性长辈,原价199元,今天只卖99元”,“还有这个黑乌珍藏田干红葡萄酒双支礼盒,今天只卖398元,比双十一的价格还要低”......醉鹅娘与映客直播的首次合作,除了普及酒和饮酒的知识,还带来了很多极具诱惑力的超值优惠福利。
当晚,醉鹅娘共展示了30多款酒品,几乎每类酒品的价格都在原价的基础上直降数十元甚至数百元,拿出了十足的诚意。正宗的产品和极低的价格,也让直播间的屏幕不断被刷爆,更吸引了数十万用户的围观,无数买家前去下单。
此外,每隔半个小时,醉鹅娘还会进行截屏抽奖活动,把狮子歌歌红西柚、狮子歌歌芽茶、鹅酿等热门酒品和狮子歌歌抱枕、限量牌财神小映送给直播间的用户。持续两个多小时的直播更像是一场酒与酒友的狂欢,让人不饮自醉。
映客牵手醉鹅娘,合作空间无限量突围
作为当前国内人气极高的酒类头部KOL,醉鹅娘一直以来以低门槛高品质的葡萄酒推广风格,深受广大网友的喜爱,成了无数“酒迷”爱好者们的福音。在她的 “醉鹅娘红酒日常”葡萄酒普及视频中,她可以将葡萄酒与不同类型的人,电影,书籍,甚至一些大众娱乐产品相比较,用调侃的方式普及一些最实用的红酒知识。
“我从来没想过能在映客看见鹅娘”,就像这位用户在弹幕中所说,映客牵手醉鹅娘的确出乎意料,但其实也在情理之中。
作为直播界的大咖,映客平台汇集了数以亿计的年轻用户。而目前酒品类市场的用户也正在向年轻人倾斜,据第一财经商业数据中心独家发布《2020年轻人群酒水消费洞察报告》显示:90后、95后无论是从消费人数还是人均消费水平上,皆呈现增长趋势,他们正逐渐成为线上酒水消费的主力军。
如此看来,映客与醉鹅娘的合作可谓是水到渠成,顺势而为。双方的联动,不仅为醉鹅娘提供了许多优质的潜在客户,也让映客直播的内容更加丰富和多元化,更增强了用户的粘合力。如果说醉鹅娘与映客直播的联手是一次试水,那么这次成功的合作会让映客类似的举动不断浮出水面,充满想象的空间没有上限,映客的未来更加可期。
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