精准定位市场《我,喜欢你》引领轻喜爱情创作新风口

时间:2020-10-23 23:45:30阅读:52797
由企鹅影视、稻草熊影业出品,张娜担任总制片人,陈畅执导,赵晓磊担任编剧,林雨申、赵露思主演的《我,喜欢你》正在腾讯视频独家热播中。该剧播出上线两周播放量已突破8亿,轻喜爱情魔力带来今秋高甜惊喜。复盘喜
  • 我,喜欢你
  • 剧情 爱情
  • 林雨申 赵露思 张晓谦 付嘉 吴亚衡 于翔 高广泽 陆一龙

由企鹅影视、稻草熊影业出品,张娜担任总制片人,陈畅执导,赵晓磊担任编剧,林雨申赵露思 主演的《我,喜欢你》正在腾讯视频独家热播中。该剧播出上线两周播放量已突破8亿,轻喜爱情魔力带来今秋高甜惊喜。

复盘喜欢能量 热力释放欢乐正能

轻喜风格拥有较广泛的受众群体,得益于其自身的轻快、幽默,但另一方面其对影视剧作品的节奏、打点也有较高的要求。因此,想要将轻喜与爱情完美融合打造新式甜宠,并非易事。总制片人张娜为整体把握好剧集的呈现,大胆启用喜剧风导演陈畅与新人编剧赵晓磊,各尽其长围绕观众感受进行创作。陈畅与张娜为多年好友,对于作品理解创作自带默契度,且好友间的信任使得创作自由发挥空间较大,灵光乍现间不乏类似深井夫妇塑料韩语对话等爆笑情节的诞生。相比起选择导演团队的顺利,该剧的剧本方面算得上波折后逢惊喜了,初期剧本评估不佳,张娜果断更换了编剧,由编剧赵晓磊将原剧本推翻重写,携带少女心雷达重构《我,喜欢你》故事框架。拥有丰富营销经验且擅长浪漫氛围制造的赵晓磊,无疑是该剧心动魔力的强输出。其凭借宣传经验,细腻揣摩观众追剧思路与感受,使得剧情与观众情感需求高适配的同时又常常暗藏反套路嗨点,起承转合的爱情钩子劲道十足,紧抓大家的热情。在这样一个惊喜团队的配合下,《我,喜欢你》实现了流畅紧凑的剧情推进和戏点设置,绝佳完成了在爱情故事中对轻喜元素的驾驭。

以观众共鸣为创作出发点 原始热情激励剧集打磨

《我,喜欢你》整体故事发展顺滑畅达,情感流露于剧情本身,将观众的沉浸感进一步优化,追剧体验更加细腻丰富。从初识时期的针锋相对,到机缘巧合走入彼此生活后品菜交心,深井夫妇的感情在剧集中自然铺陈开来,甜点、笑点、冲突点埋藏在故事走向中,等待观众沿着情感曲线自然地揭晓、感受,过程双方互动效果良好,剧集甜趣之处多次引发观众热议。而对于播出期观众的这些反馈,总制片人张娜也表达了真挚的谢意:“播出后,我看着网友的弹幕和评论,深刻地感受到了观众的喜爱和热情,他们的反馈让我觉得特别欣慰和感动。让我收获到了前所未有的荣誉感。这也使我更加坚定了自己的信念,那就是:要做好剧,因为只有真正的好剧才能收获观众的尊敬!”

怀揣着对创作的热情和自我风格的清晰定义,《我,喜欢你》笔触精巧有力,氛围渲染欢脱不失细腻,将路晋(林雨申 饰)顾胜男(赵露思 饰)两颗心慢慢靠近的过程刻画地生动、心动,亦极具烟火气息,以新颖口味掀起了今秋别样甜蜜浪潮,在一众剧集中脱颖而出。

烟火爱情“甜”满九月,期待十月有更多来自喜欢能量的惊喜。

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